Your agency scaled.
Your backend didn’t.
Cronah is backend infrastructure & automation engineering for Meta Ads agencies. We replace fragile spreadsheets, manual reporting loops, and “it works… for now” operations with a structured system your team can run without heroics. Structure first. Then automation. Then scale.
Your backend doesn't matter until it's the only thing that does.
Meta Ads agencies don’t usually fail because of marketing. They stall because operations turn into a weekly firefight: exports, sheets, “where’s that number,” broken handoffs, and founder-dependent processes.
If your team touches the same data 3–5 times before a client sees it, you don’t have a reporting process. You have a manual production line — and every new client increases workload faster than revenue.
Reporting becomes a recurring tax
Every week looks the same: export CSVs, clean columns, fix naming, chase missing inputs, update templates, send reports. It works until one person is sick, one sheet breaks, or one client asks for “just one more breakdown.”
No single source of truth
Performance data is in the ad account. Targets are in a sheet. Notes are in Slack. Client assets are in Drive. Everyone operates from different “truths,” which creates rework, mistakes, and slow decision-making.
Founder becomes the router for everything
Onboarding varies by client. Exceptions are handled ad-hoc. The process lives in someone’s head. That means every delegation creates follow-up questions — and operations can’t scale past your attention.
We don’t automate chaos.
We engineer structure first.
Tools don’t fix broken systems — they accelerate them. Cronah starts by designing a clean backend: consistent data, clear ownership, and durable workflows. Then we automate the parts that should never require human effort.
Backend Diagnostic
We map your operations end-to-end: where data originates, where it gets copied, where it breaks, and who touches what. Every manual step is logged and quantified as time-loss and risk.
Architecture Design
We design the system around a single source of truth: standardized onboarding, clean data models, scalable reporting logic, and a blueprint your team can actually run.
Build & Automate
We implement the infrastructure: pipelines, automations, Slack routing, error handling, monitoring, and documentation. Delivered as a live system with a clean handoff.
Three engagements.
Clear scope. High-leverage outcomes.
Backend Diagnostic Sprint
A focused 7–10 day assessment to expose exactly where time is leaking and why. You get an executive-readable report plus a technically precise action plan — so you can stop guessing.
- Tool stack + data flow mapping
- Manual time-loss quantification
- Reporting + spreadsheet friction analysis
- Scalability risk assessment
- Prioritized optimization roadmap
Agency Backend Stabilization System
A 3–4 week infrastructure upgrade that removes the recurring operational tax: manual reporting loops, spreadsheet dependency, and fragmented data workflows.
- Automated reporting pipeline
- Centralized data layer (single source of truth)
- Spreadsheet workload reduction or replacement
- Client onboarding automation
- Slack workflow routing
- Error handling + monitoring
- Documentation + team handoff
Full Infrastructure Rebuild
Complete backend re-architecture for agencies scaling past 15–20 clients, adding team members, and preparing for operational expansion without breaking delivery.
- Full backend data architecture redesign
- Advanced automation modules
- Cross-platform data unification
- AI performance insights layer (optional)
- Internal systems documentation
- Long-term scalability planning
See what the diagnostic actually looks like.
Download a sample Backend Diagnostic Report — the same format delivered to clients. Executive-readable, technically rigorous, and specific enough to act on immediately.
30 minutes to pinpoint your biggest operational time leak.
This is a structured diagnostic conversation — not a sales pitch. We map your current workflows, locate the bottleneck that’s costing you the most time, and decide the right next step.
- Current stack + process walkthrough
- Time-loss + risk identification
- Clear recommendation (do nothing / stabilize / rebuild)
We fix what scaling breaks before it breaks you.
We started Cronah because we've always been obsessed with working smarter — automating the repetitive, structuring the chaotic, finding the faster path. At some point we realized that growing agencies were drowning in exactly the kind of operational mess we love solving. Structure first, automation second. That's how we work.
Let's talk about your backend.
Not ready to book a call yet? That's fine. Drop us a message and we'll get back to you within one business day.